Aderhold Enterprises LLC
GTM consulting + applied Claude development

Internal tools built by someone who ships software, not just decks.

I work with companies on go-to-market strategy, then build the internal tools their teams actually need, using Claude to move from idea to working software fast.

What I build

  • Workflow automation

    Replacing manual, spreadsheet-driven processes with tools that handle the repetitive parts of a team's day, so people spend time on judgment calls instead of data entry.

  • Internal knowledge assistants

    Claude-powered tools trained on a company's own documentation, playbooks, and past decisions, so teams get consistent answers without hunting through old files and Slack threads.

  • MCP-connected agents

    Tools that connect Claude directly to the systems a team already uses (CRM, calendars, ticketing, internal databases) so it can take action, not just answer questions.

  • GTM process tooling

    Purpose-built internal tools that support the go-to-market side of the business specifically: lead qualification, pipeline reviews, messaging consistency, and reporting.

  • Full SDLC integration

    These tools don't live off to the side. I bring them into the existing development lifecycle, planning, version control, testing, deployment, and review, so they're maintained the same way the rest of the codebase is, not held together with duct tape.

How I work

  1. Discovery

    I sit with the team doing the actual work to find where time and accuracy are being lost, not just where leadership assumes the problem is.

  2. Build

    I build a working version of the tool early, so the team is reacting to something real instead of a spec document.

  3. Embed

    The tool goes into the systems and habits the team already has. A tool nobody opens isn't a tool, it's a demo.

  4. Iterate

    I stay close after launch to sharpen what's working and extend it further, based on how the tool actually gets used day to day.

Background

Matthew Aderhold founded Aderhold Enterprises LLC after working as a senior software engineer with a security focus, which is the part most GTM consultants skip. I've built production software and thought about how it fails and gets attacked, so when I design an internal tool, I'm thinking about how it holds up under real use and real risk, not just how it looks in a first demo.

That background is also why I lean on Claude specifically for this work: it's the fastest path I've found from "here's the process problem" to a tool a team can actually put their hands on, without cutting corners on how it's built.

Hoover, AL Aderhold Enterprises LLC

Contact

hello@aderholdenterprises.com linkedin.com/in/matthewaderhold